Though tourism revenues have grown in each of the last three years, this pace of growth is not enough to meet the 2024 target of $4 billion. From the 2010 baseline of $2.02 billion, Nova Scotia tourism revenues have increased by 29.2 per cent to $2.61 billion in 2018.
What This Means
This data shows the total amount of money being spent by consumers, both from within and outside of the province. This is a common indicator of the size of and growth in an industry.