Goal 14

Tourism Expansion

As Nova Scotia’s leading source of service sector exports, gross business revenues from tourism will reach $4 billion (approximately double the current level).

Indigenous woman dancing is colorful shaw on top of hill overlooking river OneNS logo overlaying on image of a Nova Scotian coastline in dusk light.

Goal Status

checkmark icon to signify progressing Progressing Not On Track
Baseline: $2B
Current: $2.64B
Target: $4B

Current Situation

Tourism revenues declined 3.3 per cent in 2019 mainly on lower non-resident visitation to Nova Scotia. Though tourism revenues had grown in each of the last three years, this pace of growth is not enough to meet the 2024 target of $4 billion. From the 2010 baseline of $2.02 billion, Nova Scotia tourism revenues have increased by 30.8 per cent to $2.64 billion in 2019.  Tourism revenues were strongly affected by travel restrictions in 2020 and 2021 due to the COVID-19 pandemic.

Year Tourism revenues Target
2010 2.019 4
2011 2.258 4
2012 2.325 4
2013 2.302 4
2014 2.282 4
2015 2.229 4
2016 2.61 4
2017 2.85 4
2018 2.73 4
2019 2.64 4

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What This Means

This data shows the total amount of money being spent by consumers, both from within and outside of the province. This is a common indicator of the size of and growth in an industry.

Deep Dive

Read more detailed information about this goal by clicking 'Deep Dive'

Tourism Expansion Deep Dive

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